About Us

Our Mission

The intersection of AI and marketing is evolving at an unprecedented pace. WebMCP, the Web Model Context Protocol, represents one of the most significant shifts in how the web works since the introduction of responsive design. Yet, most marketing teams don't know about it yet.

Our mission is to change that. We publish in-depth, research-backed articles that translate complex technical concepts into actionable marketing strategies. Whether you're a CMO planning your 2027 roadmap or a developer implementing your first WebMCP tools, we're here to help.

What We Believe

• AI agents are the next major audience. Marketing must evolve to serve both humans and the AI systems that act on their behalf.
• Open standards win. WebMCP's development through the W3C ensures an open, interoperable web that benefits everyone.
• Early movers gain lasting advantages. The brands and marketers who understand and adopt WebMCP early will have significant competitive advantages.
• Good marketing serves people. AI agents exist to help users. Marketing that helps agents help users is the future.

Our Team

We're a group of marketing strategists, web developers, and AI researchers who share a passion for the evolving web. Our contributors have backgrounds spanning Fortune 500 marketing departments, leading tech companies, and academic AI research.